Whether you have a brick-and-mortar restaurant or an online food business, starting a blog can be a great way to connect with your customers and create a community around your brand … but it needs to be done right.
There are many benefits to having a blog on your restaurant’s website. For one, it gives you a platform to share your story and connect with your customers in a different way; however, if it becomes outdated, a restaurant blog can hurt more than it helps.
Let’s examine some pros and cons of having a blog feature on your restaurant website.
The Pros of Having a Blog Feature on Your Restaurant Website
A restaurant blog is a great way to share behind-the-scenes stories and recipes, give sneak peeks of new menu items, and even provide tips and tricks for catering a holiday party … serving your food, of course! It also provides you (and your readers) with content for sharing on your social channels.
Helps Boost SEO Efforts
Another benefit of having a restaurant blog is that it can help boost your SEO (search engine optimization) efforts.
When you blog regularly, you consistently add fresh content to your website, which can help you rank higher on search engine results pages.
In addition, when you include relevant keywords that people are searching for and other SEO-friendly elements in your blog posts, you can further improve your SEO.
By blogging about topics related to your community, you can attract more visitors to your website and improve your chances of ranking higher on search engine results pages for those topics. For example, restaurants in Phoenixville might want to write articles about the Phoenixville Firebird Festival, the annual Blobfest, or other local events, such as Phoenixville’s Farmers’ Market, particularly if your restaurant purchases local ingredients there.
Drives Repeat Traffic to Your Website
A restaurant blog is an excellent solution if you’re looking for a way to drive repeat traffic to your website. By featuring a restaurant blog on your website, you can give potential customers a reason to visit your site again and again. Each new blog post gives them something new to read, learn, or be entertained by – which means they’re likely to bookmark your site and return in the future.
Pro Tip: Start building an email list and send an email each time you publish a new post.
Not only does this increase traffic to your site, but it also helps to build brand loyalty and awareness. The more often your customers and potential customers visit your site, the more likely they will become familiar with your brand and what you offer. And if they enjoy reading your blog posts, they’re likely to share your posts and tell their friends and family about your restaurant – which can help to increase business.
Increases Engagement with Your Customers
A blog feature on your restaurant website can be a great way to connect with your customers and build a rapport with them, particularly if you open it up for comments. Customers will appreciate the extra time and effort you spend responding to questions and comments, which can help bring in new business.
Gives Your Restaurant a Personality
If you’re on the fence about whether or not to add a blog feature to your restaurant website, here is a big pro: A blog can give your restaurant a personality which can help you attract and retain customers. You can use your blog to tell your story, share news about your restaurant, showcase your staff, feature your chef, etc. Potential customers will appreciate getting to know your restaurant before walking in.
Remember, a successful blog is about creating engaging and helpful content for your readers. If you can do that, you’ll be well on your way to attracting new customers and growing your business.
Overall, having a blog can be a great way to connect with your customers, tell your story, and boost your SEO; now, let’s talk about the cons.
The Cons of Having a Restaurant Blog Feature on Your Website
A blog feature on your restaurant website can do more harm than good, particularly if abandoned. This is because potential customers may see outdated information, making them think your restaurant is no longer in business. If you do decide to have a blog feature, make sure to keep it up-to-date!
Requires Time and Effort to Maintain
If you add a blog feature to your restaurant website, maintaining it will require time and effort. You’ll need to regularly develop new content, promote your blog posts, and interact with comments and questions from readers. While a restaurant blog can be a great way to connect with your customers and build your brand, it’s not something you should take lightly.
May Not Be Worth the Investment
One of the biggest cons of having a blog feature on your restaurant website is that it may not be worth the investment. If you don’t have the time or resources to maintain a high-quality blog, it may be better to focus your efforts elsewhere. In addition, if you’re unsure how to use a blog to promote your restaurant or connect with your customers, it may be best to hold off on starting one until you have a better idea of what you want to accomplish.
Another con of having a blog feature on your restaurant website is that it can take up valuable space that could be used for other purposes, such as showcasing your menu or promoting special events. If you have limited space on your website, you may want to consider other options for promoting your restaurant before adding a blog.
Overall, whether or not you decide to include a blog feature on your restaurant website is up to you. Having the time and resources to maintain a high-quality blog can be a great way to connect with your customers and promote your brand. However, if you’re not sure how you would use a blog or if you have limited space on your website, it may be best to hold off until you have a better idea of what you want to accomplish.
After weighing the pros and cons, we’ve concluded that a blog can be a great addition to your restaurant’s website—if done correctly. A restaurant blog can help you build relationships with your customers, showcase your restaurant’s personality, and drive traffic to your site. So, as long as you have the time and resources to create high-quality content on a regular basis, we say go for it!